Paul founded Croft Enterprises in 2008, during one of the worst economic times the United States has ever faced. He felt it was the perfect time to start, if he could make it then (2008), he knew his company would be successful. He thought the company’s “story” of getting started in 2008 would have a lot of impact when reassuring clients if concerned about the longevity of Croft Enterprises. He would reassure them that he knows what tough skin and survival is all about, the type of tough skin it takes to start a financial consulting firm from scratch in 2008, survive, and then thrive. Like the Rhino and their tough skin.