Net Worth. Life Worth.

An Integrated Financial & Tax Consulting Firm

Minneapolis • Chicago

Client Experiences + Stories

Croft Enterprises is an integrated financial consulting firm located in Minneapolis, MN.  We add value to our clients lives by integrating their insurance, legal, investments, retirement, and tax planning needs.  Our company slogan is Net Worth, Life Worth.  Net worth is all of your assets minus all of your liabilities.  Life Worth is what’s important to you, your goals, your dreams, your children, your spouse, your family, your friends, your relationships, and your decision making ability.  Our company mark is a Rhino.  Here are 4 connections between Croft Enterprises and the Rhino:

At Croft Enterprises, we believe in the power of relationships and collaboration.

Start your journey with us, by learning about the experiences of others.


“Paul takes the time to get to know you on a personal and professional level.  He is always quick to respond and takes time to sit down with you to provide you with a thorough explanation on any questions you may have.  He is very knowledgeable and trustworthy and just an all around great guy.  I would highly recommend his services to anybody.”


“Paul Croft is a very smart and dedicated financial professional – it is evident that he truly values his clients and works hard to help them achieve their goals. Croft Enterprises offers a wide array of products and services to suit your needs and he applies a consultative approach to provide solutions for both the present and future. On top of it all Paul is a genuinely nice person of high character. His honesty, integrity, and great disposition make him fun to do business with – overall highly recommended!”


“I 100% recommend Croft Enterprises to any individual, husband and wife, or business owner who is looking for strategic financial planning advice. Paul is a great communicator and has shown to me a great ability to effectively translate the many complex financial avenues one can take. In addition to his financial advice, as another reviewer has pointed out, Paul is like very few people I’ve met, with his ability to connect people together for their mutual business interests.”


“Paul is the perfect person to help guide my family’s future. He invests in you as much as you invest in him. Paul is relatable to his clients, catering to people’s individual wants and needs. I know I can trust Paul to help my husband and I make the best decisions for our family.”


“It’s difficult to put into words the meaningfulness of our professional relationship with Croft Enterprises. My husband and I have been working with Paul for several years. We first started with a small goal of exploring life insurance for ourselves. Subsequently, our meetings over the years have turned into so much more, because of Paul. He encourages us and helps us to define not only our financial goals, but our LIFE goals (which include personal and professional aspirations) which are so important! Even more critical, all of this effort and planning helps us work to achieve our goals. We probably would not have the practice of doing this without him and feel more secure with Paul’s guidance and recommendations. He provides a true example of a comprehensive service, with professionalism and a caring heart. We are grateful for his time and expertise, which is invaluable in itself!”


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