The Importance of Goal Setting

Croft Enterprises

The Importance of Goal Setting

Making life goals is one of the smartest things any individual can do to have a higher likelihood of attaining their goals and making progress towards them, yet most people don’t take the time to write them down and refer back to them from time-to-time.

At Croft Enterprises, we place a lot of value on goal setting and believe it is important for our client’s to know where they want to be in the future. Therefore when meeting with our clients, we always make sure to ask the question below and have our clients write their goals down.


If we were going to meet in three years from today, what would have to happen to you personally, professionally and financially to make you feel proud of what you have been able to accomplish along the way?

At Croft Enterprises, our theory is that when you set goals, most of the time these goals are going to help you become a better person, work on yourself personally and become healthier. Professionally you are going to be more efficient and have more time at work, get more in sync with your office and staff and lastly, the financial piece always follows. But, people who don’t set goals and chase the financial piece first, who want to become rich without putting in the hard work or not getting additional education to grow their knowledge, although  they may have some years in their life that are really great, they usually are the ones that “hit the top of the mountain and ultimately find themselves broke.” They don’t have that steady process or the philosophy of “the money will come if you put your goals first and have them in order.”

Early on in Paul’s career, Paul would often time talk to his clients about their “goals.” At first many of his clients wouldn’t take Paul’s philosophy of goal setting as seriously as he did. Knowing how important goal setting is and that Croft Enterprises values its effects so greatly, Paul was and still is insistent on having his client’s fill out his goal setting sheet. A successful example of this, was when a client of Croft Enterprises was sitting in a meeting nearly 8 years ago and wrote down his personal, professional and financial goals. Some of them were, “I want to get married, I want to finish my CPA exam, get my MBA and start visiting my parents more often.” Today, this client has just finished his CPA, just about completed his MBA and is spending more time with his family and parents. After realizing his goals coming true, this client believed in goal setting so much, that he wanted to revise and add on additional goals for his future.

According to the article 5 Reasons Why Goal Setting Will Improve Your Focus in Forbes Magazine, there are five reasons why individuals should set goals.

1)    Goals trigger behavior

2)    Goals guide your focus

3)    Goals sustain momentum

4)    Goals align your focus

5)    Goal setting promotes self-mastery

Overall, goal setting is not only important because it typically keeps an individual on track and gets them moving forward to achieve their goals, but setting goals also helps build character in individuals, as they help increase patience, motivation, self-awareness and confidence. Goals setting helps you identify what is truly important to you.



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